João Falcão e Cunha

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Wisdom, a lightweight software engineering method, addresses the needs of small teams that develop and maintain interactive systems. Small companies leveraging on their communication, speed, and flexibility can benefit from Wisdom's process, notation, and project philosophy. S oftware process assessment and improvement models such as the Capability Maturity(More)
The UML is recognized to be the dominant diagrammatic model-ing language in the software industry. However, it's support for building interactive systems is still acknowledged to be insufficient. There is a common misconception that the same models developed to support the design of the application internals are also adequate to support interaction design,(More)
A good relationship between companies and customers is a crucial factor of competitiveness. Market seg-mentation is a key issue for companies to develop and maintain loyal relationships with customers as well as to promote the increase of company sales. This paper proposes a method for market segmentation in retailing based on customers' lifestyle,(More)
The profit resulting from customer relationship is essential to ensure companies viability, so an improvement in customer retention is crucial for competitiveness. As such, companies have recognized the importance of customer centered strategies and consequently customer relationship management (CRM) is often at the core of their strategic plans. In this(More)
The commercial use of the Internet for service provision has deeply changed the environment where human-computer interaction takes place. Web interfaces are now integrated in overall service provision, and are designed for a huge and diversified set of potential users, in an uncontrolled context. With the aim of understanding customer interaction needs and(More)