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parties involved, directly or indirectly, in fulfilling a customer request. Suppliers, customers, and other third-party providers share information and plans in order to maximize the efficiency and competitiveness of the overall supply chain (Ellram and Cooper, 1990). Each organization has a distinctive role to play and seamless transactions and value(More)
This article proposes a methodology for supply chain planning in small and medium enterprises (SMEs). The proposed framework integrates the use of selected well-proven techniques such as quality function deployment (QFD), interpretive structural modeling (ISM), analytic network process (ANP), and zero one goal programming (ZOGP) to incorporate conflicting(More)
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