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Given the importance of over-the-counter (OTC) drugs in the health care marketplace and lack of systematic research on OTC drug advertising (OTCA) effects, this study tested a theory-based, product category-specific OTCA effects model. Structural equation modeling analysis of data for 1 OTC drug category, analgesics, supported the proposed model, explaining(More)
The increase in analysis of real life social networks has led to a better understanding of the ways humans socialize in a group. Since trust is an important part of any social interaction, researchers use such networks to understand the nuances of trust relationships. One of the major requirements in trust applications is identifying the trustworthy actors(More)
This study was conducted to provide additional evidence on how consumers behave following direct-to-consumer (DTC) advertising exposure and to determine if there are differences in ad-prompted acts (drug inquiry and drug requests) between different age groups (i.e., older, mature, and younger adults). The results suggest that younger, mature, and older(More)
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