Jimmy Q. Li

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
T he feasibility of using field experiments to optimize marketing decisions remains relatively unstudied. We investigate category pricing decisions that require estimating a large matrix of cross-product demand elas-ticities and ask the following question: How many experiments are required as the number of products in the category grows? Our main result(More)
  • 1