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This paper examines the traditional and contemporary approaches to conducting research into the marketing management activities of entrepreneurial small firms (ESF). It argues that these approaches are inappropriate in that they fail to take adequate account of the nature and characteristics of such enterprises and the individuals who manage them. It is(More)
This paper is the account of one area health authority's attempt to give its managers some positive help with their own, and their subordinates', development and to provide a focus for the discussion of ideas on the development of the organisation. The last three years have seen an attempt to conceive and give birth to a management development philosophy(More)
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