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Intermediate online targeted advertising (IOTA) is a new business model for online targeted advertising. Posting the right banner advertisement to the right web user at the right time is what advertisements allocation does in IOTA business model. This research uses probability theory to build a theoretical model based on Bayesian network to optimize(More)
This paper proposed a modeling method applied to representation of the supply chain process which is prerequisite to supply chain process performance measurement and optimization. This method integrates the grammatical approach with some models that can represent dynamic supply chain process. The design of the modeling method includes four parts: the(More)
  • Abhijeet Shingade, Adesh Atole, +15 authors Xiaowen Wang
  • 2015
Many businesses have advertisement as their primary source of revenue. Print and Audio Visual media are on forefront in this area. In today's technology obsessed world, advertisement also forms a major source of revenue for service providers, app developers who work on mobile platforms. Advertisement on mobile platforms differs a lot from traditional(More)
In the era of economic globalization, the competition of product in the market does not depend on a certain enterprise. The traditional competition among different enterprises has transitioned to the competition among different supply chains. In order to win in the global competition, enterprises tend to implement supply chain process reengineering to(More)