Jennifer M. Urban

  • Citations Per Year
Learn More
1. NORMS AND LAW This paper examines the privacy impacts of using radio frequency identification (RFID) to tag information goods such as books, music, and video. Individuals have strong expectations of privacy in their choice of information goods. These expectations are supported by both social norms and law. As a matter of practice, people may generally(More)
Alan Westin’s well-known and often-used privacy segmentation fails to describe privacy markets or consumer choices accurately. The segmentation divides survey respondents into “privacy fundamentalists,” “privacy pragmatists,” and the “privacy unconcerned.” It describes the average consumer as a “privacy pragmatist” who influences market offerings by(More)
  • 1