• Publications
  • Influence
Evaluation of a national physical activity intervention for children: VERB campaign, 2002-2004.
BACKGROUND Amid concern for the consequences of physical inactivity among children, the Centers for Disease Control and Prevention started a campaign using commercial marketing methods to promoteExpand
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Correlates of physical activity in a national sample of children aged 9-13 years.
BACKGROUND Physical activity (PA) is critical for children's normal growth and development. The purpose of this study was to assess potential correlates of physical activity in a US national sampleExpand
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Effects of a Mass Media Campaign to Increase Physical Activity Among Children: Year-1 Results of the VERB Campaign
Objective. To determine the effects of a mass media campaign on the levels of physical activity among children 9 to 13 years of age. Design. A prospective, longitudinal, quasi-experimental design wasExpand
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Exposure to Electronic Cigarette Television Advertisements Among Youth and Young Adults
BACKGROUND AND OBJECTIVE: Currently, the US Food and Drug Administration does not regulate electronic cigarette (e-cigarette) marketing unless it is advertised as a smoking cessation aid. To date,Expand
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Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign
In 2014, the Food and Drug Administration (FDA) launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the UnitedExpand
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A closer look at smoking among young adults: where tobacco control should focus its attention.
OBJECTIVES We sought to fill gaps in knowledge of smoking behaviors among college-educated and non-college-educated young adults. METHODS We used data from the 2003 Tobacco Use Supplement of theExpand
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Association Between The Real Cost Media Campaign and Smoking Initiation Among Youths — United States, 2014–2016
In the United States, approximately 900,000 youths smoke their first cigarette each year (1). Health communication interventions are evidence-based strategies for preventing the initiation of tobaccoExpand
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Methodological considerations in analyzing Twitter data.
Twitter is an online microblogging tool that disseminates more than 400 million messages per day, including vast amounts of health information. Twitter represents an important data source for theExpand
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Using Mass Media Campaigns to Reduce Youth Tobacco Use: A Review
Objective. This review synthesizes the published literature on using mass media campaigns to reduce youth tobacco use, with particular focus on effects within population subgroups and the relativeExpand
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Perceived Effectiveness of Cessation Advertisements: The Importance of Audience Reactions and Practical Implications for Media Campaign Planning
Cessation television ads are often evaluated with measures of perceived effectiveness (PE) that gauge smokers' reactions to the ads. Although measures of PE have been validated for other genres ofExpand
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