• Publications
  • Influence
The State of Social Media in Canada 2017
Today, billions of people around the world are turning to social media to socialize, conduct business, keep up with the news, as well as discover, discuss, and share information. The significance ofExpand
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Movember: Twitter Conversations of a Hairy Social Movement
Movember is an annual “month-long celebration of the moustache” where men grow a mustache and raise money in the largest philanthropic endeavor for men’s health. Movember is predominantly an onlineExpand
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Aging with Technology: Seniors and Mobile Connections
This research tells a story of age, aging, and evolving with mobile technologies in a single Canadian community. Using data from 2005 and 2012, we critically analyze seniors’ use of mobileExpand
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Journalists’ Use of Social Media to Infer Public Opinion: The Citizens’ Perspective
Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. Expand
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Understanding communities in an age of social media: the good, the bad, and the complicated
Not only does this special issue of Information, Communication and Society bring you seven fascinating articles, it also brings together contemporary thinking about community and social media. TheExpand
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Hungry for the Job: Gender, Unpaid Internships, and the Creative Industries
This paper examines the experiences of young Canadian women working in Toronto and New York who have undertaken unpaid internships in the creative sector. Interviews focused on their internshipExpand
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Social media marketing: Who is watching the watchers?
Abstract The ready access to and availability of social media has opened up a wealth of data that marketers are leveraging for strategic insight and digital marketing. Yet there is a lack ofExpand
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Setting the future of digital and social media marketing research: Perspectives and research propositions
Abstract The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunitiesExpand
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Networked spectators: Social media conversation and moderation at the Olympic opening ceremony
  • Jenna Jacobson
  • Computer Science, Sociology
  • Online Inf. Rev.
  • 22 September 2016
This paper proposes the term, “networked spectatorship” to identify how people participate in the content creation, social media moderation, and conversation using social media. Expand
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