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This report provides a snapshot of the social media usage trends among online Canadians adults in 2017.
Movember is an annual “month-long celebration of the moustache” where men grow a mustache and raise money in the largest philanthropic endeavor for men’s health. Movember is predominantly an online… Continue Reading
This paper examines the experiences of young Canadian women working in Toronto and New York who have undertaken unpaid internships in the creative sector. Interviews focused on their internship… Continue Reading
In the heyday of social media, individuals around the world held high hopes for the democratizing force of social media; however, in light of the recent public outcry of privacy violations, fake… Continue Reading
Abstract The ready access to and availability of social media has opened up a wealth of data that marketers are leveraging for strategic insight and digital marketing. Yet there is a lack of… Continue Reading
Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditi...
As a scholarly domain, social media research has come a long way since the term “social media” first appeared in the literature in the early 2000s. Since then, researchers across disciplines have… Continue Reading
This research tells a story of age, aging, and evolving with mobile technologies in a single Canadian community. Using data from 2005 and 2012, we critically analyze seniors’ use of mobile… Continue Reading
The report examines the ways online Canadian adults are engaging politically on social media. This is the third and final report based on a census-balanced survey of 1,500 Canadians using quota… Continue Reading