Jeff McCarthy

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This exploratory study adds to the very limited prior research on consumer attitudes toward mobile marketing in the context of smartphone technologies and applications, and specifically their response to the use of QR codes. An online questionnaire-based survey was conducted to gather data from a convenience sample of mobile phone users in the UK. The study(More)
The remarkable rise of social network sites (SNS) and associated developments in consumer behavior presents research opportunities as well as challenges for marketing practitioners engaged in push-based traditional and digital marketing communications. This paper seeks to contribute to SNS literature by investigating its impact on organizational digital(More)
Purpose – In the scenario of today’s Information Society, social networks are powerful promotional tools that football clubs can use to their own advantage by managing efficiently and effectively their image so as to enhance their appeal to sponsors and firms looking for marketing and advertising for their products. By analyzing a series of items that(More)
This study introduces an intervention that enabled a man (LH) with acquired topographical disorientation (TD) to travel independently without fear of getting lost. Adapting an errorless method, LH learned to use a smartphone to find his routes accurately and reliably. A time-series design (A1-B1-A2-B2) was used: In all phases, LH was given a printed map on(More)
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