Jeff McCarthy

Learn More
This exploratory online questionnaire-based study confirms the findings from earlier studies in the pre-smart phone era regarding consumers' negative attitudes towards mobile marketing communications. This study shows that these attitudes persist despite increasing frequency of use and increased function-ality of mobile phones in the smart phone era.(More)
The remarkable rise of social network sites (SNS) and associated developments in consumer behavior presents research opportunities as well as challenges for marketing practitioners engaged in push-based traditional and digital marketing communications. This paper seeks to contribute to SNS literature by investigating its impact on organizational digital(More)
  • 1