Jeff McCarthy

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This exploratory online questionnaire-based study confirms the findings from earlier studies in the pre-smart phone era regarding consumers' negative attitudes towards mobile marketing communications. This study shows that these attitudes persist despite increasing frequency of use and increased function-ality of mobile phones in the smart phone era.(More)
The remarkable rise of social network sites (SNS) and associated developments in consumer behavior presents research opportunities as well as challenges for marketing practitioners engaged in push-based traditional and digital marketing communications. This paper seeks to contribute to SNS literature by investigating its impact on organizational digital(More)
This study introduces an intervention that enabled a man (LH) with acquired topographical disorientation (TD) to travel independently without fear of getting lost. Adapting an errorless method, LH learned to use a smartphone to find his routes accurately and reliably. A time-series design (A1-B1-A2-B2) was used: In all phases, LH was given a printed map on(More)
(2014),"Top European football clubs and social networks: a true 2. (2014),"Managing brand presence through social media: the case of UK football clubs", Internet Research, Vol. 24 Iss 2 pp. 181-204 http:// dx. (2009),"Social networks, football fans, fantasy and reality: How corporate and media interests are invading our lifeworld", Journal of Information,(More)
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