Jean-Eric Pelet

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This paper aims at studying the impact of the colors of e-commerce websites on consumer memorization and buying intention. Based on a literature review we wish to introduce the theoretical and methodological bases addressing this issue. A conceptual model is proposed, showing the effects of the color of the e-commerce website and of its components Hue,(More)
This paper presents the results of an exploratory qualitative study conducted with 26 consumers about their use of computer screen savers. The results show how the use of screen savers remains almost nonexistent. Unknown or taking too long to apply, this feature is not attractive to persons interviewed who do not use it for sustainable development purposes.(More)
Trust and privacy have been widely studied as key issues and success factors for e-commerce. The advent of m-commerce calls for revisiting these concepts and reexamining their antecedents in the mobile context. This paper attempts a comparative approach to the issues of trust and privacy in e-commerce and m-commerce. It investigates how trust and privacy(More)
Establishing customer trust in an online vendor possibly requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by forming trust and positive perceptions about the online vendor. This paper aims to study the impact of the colors of e-commerce websites, as an atmospheric variable of the(More)