Jean-Eric Pelet

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This paper presents the results of an exploratory qualitative study conducted with 26 consumers about their use of computer screen savers. The results show how the use of screen savers remains almost nonexistent. Unknown or taking too long to apply, this feature is not attractive to persons interviewed who do not use it for sustainable development purposes.(More)
The objective of this chapter is to study the effect of the color of e-learning platforms as an atmospheric variable of the interface on the learning process. It focuses on two important variables: memorization and trust. First, it aims to explore the effect of color on the memorization of the educational content available in an e-learning platform. It(More)
This paper aims at studying the impact of the colors of e-commerce websites on consumer memorization and buying intention. Based on a literature review we wish to introduce the theoretical and methodological bases addressing this issue. A conceptual model is proposed, showing the effects of the color of the e-commerce website and of its components Hue,(More)
E-commerce sites, like their brick-and-mortar cousins, are designed to draw in potential customers and encourage purchases and brand loyalty. Currently, E-commerce website designs are often rejected by their user community, which costs money through wasted development and lost customers. User acceptance is the goal of every design choice – and yet little(More)
Trust and privacy have been widely studied as key issues and success factors for e-commerce. The advent of m-commerce calls for revisiting these concepts and reexamining their antecedents in the mobile context. This paper attempts a comparative approach to the issues of trust and privacy in e-commerce and m-commerce. It investigates how trust and privacy(More)