Javier A. Bargas-Avila

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This paper experimentally investigates the role of visual complexity (VC) and prototypicality (PT) as design factors of websites, shaping users’ first impressions by means of two studies. In the(More)
In this study, we tested whether the visual complexity (VC) of webpages influences viewer's affective reactions. In a laboratory experiment, 48 students viewed 36 webpages varying in VC while(More)