James G. Webster

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New media have made available a wide range of platforms and content choices. However, audiences cope with abundant choices by using more narrowly defined repertoires. Unfortunately, we know little of how users create repertoires across media platforms. This study uses factor analysis to identify user-defined repertoires from data obtained by following 495(More)
Cultural Proximity and Audience Behavior: The Role of Language in Patterns of Polarization and Multicultural Fluency Thomas B. Ksiazek ab; James G. Webster cd a Northwestern University, b Technology and Society program in the Department of Communication Studies, Northwestern University, c Indiana University, d Department of Communication Studies and the(More)
Reflow profile has significant impact on solder joint performance because it influences wetting and microstructure of the solder joint. The purpose of this study is to investigate the effects of reflow profile and thermal shock on the shear performance of eutectic SnPb (SnPb) and Sn3.0Ag0.5Cu (SAC305) solder joints. Test boards were assembled with four(More)
This study investigates the role of both cultural and technological factors in determining audience formation on a global scale. It integrates theories of media choice with theories of global cultural consumption and tests them by analyzing shared audience traffic between the world’s 1000 most popular Websites. We find that language and geographic(More)
Audience fragmentation is often taken as evidence of social polarization. Yet the tools we use to study fragmentation provide limited information about how people allocate their attention across digital media. We offer a theoretical framework for understanding fragmentation and advocate for more audience-centric studies. This approach is operationalized by(More)