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Place promotion : the use of publicity and marketing to sell towns and regions
Locating the message - place promotion as image communication, John R. Gold marketing and place promotion, Gregory J. Ashworth and Henk Voogd time and place - key themes in place promotion in the… Expand
An Introduction to Behavioural Geography
What is behavioural geography? What are its roots, how can it promote our knowledge of human behaviour and of the environment, and what direction might it take in the future? This book sets out to… Expand
Olympic Cities: Regeneration, City Rebranding and Changing Urban Agendas
Winning the right to host the Olympic Games is widely regarded as the most significant prize on offer in the never-ending contest between the world's leading cities for prestige and investment. This… Expand
Olympic cities : city agendas, planning and the world's games, 1896-2012
1. Introduction Part 1: The Olympic Festivals 2. Athens to Athens: The Summer Olympics, 1896--2004 3. The Winter Olympics: Driving Urban Change, 1924--2002 4. The Cultural Olympiads: Reviving the… Expand
Access for all: the rise of the Paralympic Games
The Paralympic, or Parallel, Games for athletes with disabilities have played a major role over the past half century in changing attitudes towards disability and accelerating the agenda for… Expand
Imagining Scotland: Tradition, Representation and Promotion in Scottish Tourism Since 1750
Contents: Introduction Tourism, place promotion and the cultural frame Traveller's tales Sir Walter Scott and the propagation of the Highland myth The coming of the railways The rhetoric of the open… Expand
“Bring It under the Legacy Umbrella”: Olympic Host Cities and the Changing Fortunes of the Sustainability Agenda
A concern for enduring urban outcomes lies at the heart of the Olympic Games in a way that no other sporting or cultural event can match, but each age has recast the ways in which such outcomes have… Expand
On the Wrong Side of the Track? East London and the Post Olympics
- J. R. Gold
- 3 July 2014
It all now seems such a long time ago. The exploits of Mo Farah and Usain Bolt, Danny Boyle's ingenious reworking of Caliban's dream for the opening ceremony, the travails of G4S and the sight of s...
Representing the environment
1. Introduction 2. Studying Environmental Representations 3. Representations in Context 4. The Classical, Medieval and Renaissance Legacies 5. Enlightenment and Romanticism 6. Empire, Exploitation… Expand
The problems with fieldwork: a group‐based approach towards integrating fieldwork into the undergraduate geography curriculum
Field study, widely regarded as an essential part of geographical higher education, is under severe pressure due to its high cost, resource demands and a legacy of poor educational practices that h...