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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
- C. W. Park, D. MacInnis, J. Priester, A. Eisingerich, D. Iacobucci
- Business
- 12 May 2010
Research has not verified the theoretical or practical value of the brand attachment construct in relation to alternative constructs, particularly brand attitude strength. The authors make…
The gradual threshold model of ambivalence: relating the positive and negative bases of attitudes to subjective ambivalence.
- J. Priester, R. Petty
- PsychologyJournal of personality and social psychology
- 1 September 1996
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Rudimentary determinants of attitudes. II: Arm flexion and extension have differential effects on attitudes.
- J. Cacioppo, J. Priester, G. Berntson
- PsychologyJournal of personality and social psychology
- 1 July 1993
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Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion
- R. Petty, J. Priester, P. Turnes
- Psychology
- 1 February 2002
The social psychology of consumer behaviour
- R. Bagozzi, Zeynep Gürhan‐Canli, J. Priester
- Business
- 1 August 2002
Series editor's foreword - List of tables and figures - Acknowledgements - Introduction: overview of consumer behaviour - Attitudes: content, structure, processes - Consumers are emotional, too -…
To Think or Not to Think: Exploring Two Routes to Persuasion.
- R. Petty, J. Cacioppo, A. Strathman, J. Priester
- Art
- 1994
Hamlet is reading a magazine. His eye is caught by an advertisement for the Great Dane sword. The ad pictures Fortinbras raising the sword in battle. The ad proclaims, “10 Reasons Why the Great Dane…
Beyond Attitudes: Attachment and Consumer Behavior
- C.W. Park, D. MacInnis, J. Priester
- Business
- 8 February 2007
Although attachment theorists have examined the attachment concept in diverse relationship contexts (romantic relationship, kinship, and friendship, etc.), the nomological network of the construct…
Source Attributions and Persuasion: Perceived Honesty as a Determinant of Message Scrutiny
- J. Priester, R. Petty
- Psychology
- 1 June 1995
A hypothesis derived from current two-route models of persuasion was examined-that a communicator's perceived honesty is a determinant of the extent to which attitude change is based on scrutiny of…
Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions
- J. Priester, R. Petty, Kiwan Park
- Psychology
- 1 June 2007
The subjective experience of ambivalence results from possessing both positive and negative reactions. Why do individuals sometimes experience ambivalence when they possess only positive or only…
Extending the bases of subjective attitudinal ambivalence: interpersonal and intrapersonal antecedents of evaluative tension.
- J. Priester, R. Petty
- PsychologyJournal of personality and social psychology
- 2001
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