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Assessing the Construct Validity of Risk Attitude
Two major approaches to measuring risk attitude are compared. One, based on the expected utility model is derived from responses to lotteries and direct scaling. The other measure is a psychometricExpand
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A note on modeling consumer reactions to a crisis: The case of the mad cow disease
What drives the behavior of consumers when faced with a product-related crisis, such as that involving food contamination or life-threatening design flaws? For both consumers and companies, theseExpand
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Surveying Farmers: A Case Study
A large percentage of farmers do not respond to mail surveys. To gain insight into why farmers do not respond and how to improve response rates, a three-step research design was developed. First, anExpand
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The Shape of Utility Functions and Organizational Behavior
TLDR
We find that the global shape of the utility function differs across decision makers (about one-third of the owner-managers exhibit an S-shaped utility function) and that theglobal shape is linked to organizational behavior. Expand
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The Validity of Attribute-Importance Measurement: A Review
A critical review of the literature demonstrates a lack of validity among the ten most common methods for measuring the importance of attributes in behavioral sciences. The authors argue that one ofExpand
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Consumer Food Safety Risk Perceptions and Attitudes: Impacts on Beef Consumption across Countries
Abstract Beef food safety events have contributed to considerable market volatility, produced varied consumer reactions, created policy debates, sparked heated trade disputes, and generallyExpand
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The Role of Farmers' Behavioral Attitudes and Heterogeneity in Futures Contracts Usage
The relationship between farmers' behavioral attitudes and use of futures contracts is examined, taking into account non-directly observable variables and the heterogeneity of farmers. TheExpand
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Measuring Producers' Risk Preferences: A Global Risk�?Attitude Construct
In applied agricultural economic research various risk-attitude elicitation techniques are used. Here, we investigate whether risk-attitude measures rooted in the expected utility framework areExpand
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Smart Shopping Carts: How Real-Time Feedback Influences Spending
Although interest in smart shopping carts is increasing, both retailers and consumer groups have concerns about how real-time spending feedback will influence shopping behavior. Building on budgetingExpand
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Hedging Behavior in Small and Medium-Sized Enterprises: The Role of Unobserved Heterogeneity
We investigate factors that drive derivative usage in small and medium-sized enterprises (SMEs). The influence of these factors on hedging behavior cannot a priori be assumed equal for all SMEs. ToExpand
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