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The adaptive decision maker
The adaptive decision maker: a look backward and a look forward Appendix Footnotes Bibliography. Expand
Constructive Consumer Choice Processes
Consumer decision making has been a focal interest in consumer research, and consideration of current marketplace trends ( e.g., technological change, an information explosion) indicates that thisExpand
Task complexity and contingent processing in decision making: An information search and protocol analysis☆
Two process tracing techniques, explicit information search and verbal protocols, were used to examine the information processing strategies subjects use in reaching a decision, demonstrating that the informationprocessing leading to choice will vary as a function of task complexity. Expand
Adding Asymmetrically Dominated Alternatives: Violations of Regularity & the Similarity Hypothesis.
Abstract : An asymmetrically dominated alternative is one that is dominated by one item in the set but not by another. It is shown that the addition to a choice set of such an alternative canExpand
Adaptive Strategy Selection in Decision Making.
Abstract : The authors examine the role of effort and accuracy in the adaptive use of decision processes. A computer simulation study that used the concept of elementary information processesExpand
Beyond nudges: Tools of a choice architecture
This paper outlines the tools available to choice architects, that is anyone who present people with choices, and divides these tools into two categories: those used in structuring the choice task and Those used in describing the choice options. Expand
Contingent decision behavior.
  • J. Payne
  • Computer Science
  • 1 September 1982
Reviews the literature showing the effects of task and context variables on decision behavior and evaluates alternative theories for handling task and context effects. These frameworks include (a)Expand
A componential analysis of cognitive effort in choice
Abstract We examine the effort required to execute decision strategies and propose a set of elementary information processes (EIPs) (e.g., reads, additions, comparisons) as a common language forExpand