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Is the Use of Sexual and Fear Appeals Ethical? A Moral Evaluation by Generation Y College Students
- J. Maciejewski
- Business
- 1 September 2004
Abstract This study offers insights into the ethical beliefs of Generation Y, particularly as it guides members' evaluations of sex appeals and fear appeals in advertising. Results show that moral…
Reason as a Nexus of Natural Law and Rhetoric
- J. Maciejewski
- Philosophy
- 1 July 2005
Abstract.Although the pages of Journal of Business Ethics have hosted an ongoing dialogue on the ethics of rhetoric and persuasion, the debates have been unable to account for the underlying morality…
Thomas Aquinas on Persuasion: Action, Ends, and Natural Rhetoric
- J. Maciejewski
- Philosophy
- 19 December 2013
Acknowledgments Introduction Chapter 1: Toward a Natural Rhetoric Chapter 2: Natural Rhetoric and Acts of Understanding Chapter 3: Natural Rhetoric and Defective Action Chapter 4: Natural Rhetoric…
Natural Law, Natural Rhetoric, and Rhetorical Perversions
- J. Maciejewski
- Political Science
- 1 July 2005
PERSUASIVE REASONING AND DEFECTIVE ACTION1
- J. Maciejewski
- Philosophy, Sociology
- 1 March 2010
The idea that the operations of the mind are carried out discursively, even linguistically, has won wide acceptance among contemporary Thomists. What has not been explored, however, is the role of…
From Bikinis to Basal Cell Carcinoma: Advertising Practitioners' Moral Assessments of Advertising Content
- J. Maciejewski
- Business
- 1 September 2005
Abstract Although a number of researchers have studied consumer moral evaluations of advertising content, little attention has been given to advertising practitioners' moral assessments of ads. As a…
ON THE PURPOSES AND ENDS OF NATURAL RHETORIC
- J. Maciejewski
- Philosophy
- 1 May 2009
Despite traditional viewpoints that see rhetoric as nothing more than a techne or bios, rhetoric may be viewed as being capable of instantiating basic human goods. This paper proposes that rhetoric…
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