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Multivariate data analysis : a global perspective
1 Introduction: Models and Model Building Section I Understanding and Preparing for Multivariate Analysis 2 Cleaning and Transforming Data 3 Factor Analysis Section II Analysis Using DependeceExpand
Multivariate data analysis
Chapter 1: Introduction Chapter 2: Examining Your Data Chapter 3: Factor Analysis Chapter 4: Regression Chapter 5: Multiple Discriminant Analysis Chapter 6: Manova Chapter 7: Conjoint AnalysisExpand
Essentials of Business Research Methods
Essentials of Business Research Methods provides research techniques for people who aren't data analysts and features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. Expand
Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers
A systematic procedure for PLS-SEM results evaluation is presented and applied to an annotated example, and the analysis of mediating effects, which researchers are increasingly testing in their models. Expand
Marketing Research Within a Changing Information Environment
Part 1: The Role and Value of Marketing Research Information 1Marketing Research for Managerial Decision Making 2The Marketing Research Process 3Information Management for Marketing Decisions:Expand