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  • Influence
Organizations: Behavior, Structure, Processes
A consistent theme throughout the eleventh edition of Organizations is that effective management of organizational behaviour needs an understanding of theory, research and practice. Given this theme,Expand
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Organizational socialization of service customers
Abstract This study considers the organizational socialization of the customers of service organizations. Service customers contribute to service quality through what they do (customer technicalExpand
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A preface to marketing management
Section I: Essentials of Marketing Management Part A: Introduction Chapter One: Strategic Planning and the Marketing Management Process Part B: Marketing Information, Research, and Understanding theExpand
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Fundamentals of Management
Part 1 Management and the environment: managers and the evolution of management managers and their environments managing in a global environment social and ethical responsibilities of management.Expand
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Role Clarity and the Salesman
O NE of the major causes of job tension is a lack of role clarity; that is, either the nonexistence of information needed to do his job effectively, or the lack of adequate information, leaves theExpand
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Marketing Intermediaries in Channels of Distribution for Services
ALTHOUGH marketing is defined in terms of services as well as products, marketers generally have concentrated their attention on products, with the assumption that services are marketed using theExpand
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Marketing Management: Knowledge and Skills
Section I Essentials of Marketing Management Part A Introduction Chapter One Strategic Planning and the Marketing Management Process Part B Marketing Information, Research, and Understanding theExpand
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A Study of Role Clarity and Need for Clarity for Three Occupational Groups
Role clarity and the need for role clarity are investigated empirically as interpreted by a total of 261 salesmen, supervisors, and operating employees in a medium-size electronic manufacturing pla...
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A Study of Role Clarity and Need for Clarity for Three Occupational Groups
Role clarity and the need for role clarity are investigated empirically as interpreted by a total of 261 salesmen, supervisors, and operating employees in a medium-size electronic manufacturing pla...
  • 36
  • 2
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