• Publications
  • Influence
Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research
Inoculation theory boasts a dynamic history since McGuire first introduced it in the early 1960s. The last decade, in particular, has been a period of explosive growth for inoculation. Research hasExpand
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Use of inoculation to foster resistance to credit card marketing targeting college students
Student credit card debt is a growing problem. This study explores the effectiveness of the inoculation strategy to foster resistance to credit card marketing targeting college students. In order toExpand
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Spreading Inoculation: Inoculation, Resistance to Influence, and Word-of-Mouth Communication
Although inoculation has established efficacy in conferring resistance to influence for those directly exposed to inoculation pretreatment messages, we argue that inoculation’s effects may extendExpand
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Serious as a Heart Attack: Health-Related Content of Late-Night Comedy Television
  • J. Compton
  • Sociology, Medicine
  • Health communication
  • 1 March 2006
Although the medical community hoped that Vice President Dick Cheney's public experiences with heart problems and subsequent treatments would serve to raise awareness, educate the public about heartExpand
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College Sports, Losing Seasons, and Image Repair Through Open Letters to Fans
College sports coaches and administrators can use open letters to repair images and weather crises, especially during losing seasons. Our rhetorical analysis uses Benoit’s typology of image repair toExpand
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Boosting the Potency of Resistance: Combining the Motivational Forces of Inoculation and Psychological Reactance.
The efficacy of inoculation theory has been confirmed by decades of empirical research, yet optimizing its effectiveness remains a vibrant line of investigation. The present research turns toExpand
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Inoculation's Efficacy With Young Adults' Risky Behaviors: Can Inoculation Confer Cross-Protection Over Related but Untreated Issues?
This investigation examined the potential of inoculation to protect young adults' attitudes from pressures to engage in risky behaviors (unprotected sex and binge drinking) as well as inoculation'sExpand
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Untangling Threat during Inoculation-Conferred Resistance to Influence
Threat plays a pivotal role in many theoretical explanations for how inoculation confers resistance, but some empirical data raise questions about threat's role in inoculation. Our study exploresExpand
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Live from DC: Saturday Night Live political parody references in presidential rhetoric
ABSTRACT From content analyses to effects studies to rhetorical and critical analyses, we have a growing body of scholarship exploring political humor on United States late night television. TheExpand
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