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Estimating Nonresponse Bias in Mail Surveys
Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of theExpand
Error Measures for Generalizing About Forecasting Methods: Empirical Comparisons
This study evaluated measures for making comparisons of errors across time series. We analyzed 90 annual and 101 quarterly economic time series. We judged error measures on reliability, constructExpand
Estimating nonresponse bias in mail surveys.
Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the ma...
The value of formal planning for strategic decisions: Review of empirical research
A review of research from organizational behaviour supported the guidelines by corporate planners: that is, use an explicit approach for setting objectives, generating strategies, evaluatingExpand
Principles of forecasting : a handbook for researchers and practitioners
TLDR
The author’s aim is to contribute to the public understanding of forecasting and its role in the private sector by promoting awareness of the importance of informed consent in the decision-making process. Expand
Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability
Managers are often advised, “beat your competitors,” which sometimes contrasts with the advice, “do the best for your firm.” This may lead managers to focus on comparative measures such as marketExpand
Principles of forecasting
TLDR
A review of the evidence showed that role playing was effective in matching results for seven of eight experiments and was correct for 56 percent of 143 predictions, while unaided expert opinions were correct for 16 percent of 172 predictions. Expand
Rule-Based Forecasting: Development and Validation of an Expert Systems Approach to Combining Time Series Extrapolations
TLDR
Rule-based forecasting was more accurate than equal-weights combining in situations involving significant trends, low uncertainty, stability, and good domain expertise. Expand
Evaluating Forecasting Methods
Ideally, forecasting methods should be evaluated in the situations for which they will be used. Underlying the evaluation procedure is the need to test methods against reasonable alternatives.Expand
Replications and Extensions in Marketing - Rarely Published But Quite Contrary
Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journalExpand
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