J. P. Melanson

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MARKET RESPONSE MEASUREMENT USING THE MULTINOMIAL, MULTIATTRIBUTE LOGIT CHOICE MODEL by Peter Manning Guadagni Submitted to the Alfred P. Sloan School of Management on May 15, 1980, in partial fulfillment of the requirements for the degree of Master of Science. Universal Product Code (UPC) scanning is the key to a new marketing data source. Unfortunately,(More)
The issue of women and work is a contemporary one which affects the private as well as the public sphere of women's lives. The social conditions which affect the present cohort of retired older women, have their roots in their work lives. In this article, we analyzed the oral histories of 7 retired women using a modified grounded theory approach to explore(More)
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