The advent of the internet is revolutionizing the financial services industry. In the future, electronic banking (EB) will become a strategic factor, evolving from mere transaction banking to the provision of individual, highly customized solutions. For this new way of EB it is essential to have a profound knowledge about the customer. In this paper, we… (More)
For several years, the financial services industry has discovered the opportunities of different channels like the Internet, call-centers, WAP etc. Many banks built up separate direct banks focusing exclusively on the Internet and/or call-centers. Only recently, some banks started to reintegrate the direct banks with their traditional brick-and-mortar banks… (More)
Rahmen eines Customer Relationship Management für die Individualisierung eingesetzt werden können.