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The decreasing costs of network access, as well as, the growth of its accessibility to individuals raised the internet popularity. Internet and cyber market are redefining the relationship between buyers and sellers, enabling the development of interactive relations between companies and customers. This paper examines the use of social marketing by SEE… (More)
This paper examines some South East European countries readiness to develop digital economy by analyzing and comparing several key measuring indicators. Although these countries have created the basement for digital economy development, more intensive activities are needed in the future in order to create proper environment for further development of… (More)
There is a growing trend of transferring commercials from print media to online format during the last decade. Rising number of users who are spending more time on Internet and social networks, are the main reason why print media are facing a problem of keeping advertisers in their media in order to provide resources for their survival. Newspapers are going… (More)