Iris Vermeir

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Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioural patterns are not univocally consistent with attitudes. The presumed gap between favourable attitude towards sustainable behaviour and behavioural intention to purchase sustainable food products is investigated in this study. The impact of(More)
This paper reports on halal credence quality coordination and Muslim consumers' willingness to buy and pay for certified halal labelled meat at the supermarket and the Islamic butcher. Cross-sectional data were collected through a survey with 202 Muslim consumers in Belgium. Findings indicate that more acculturated and female consumers are more in favour of(More)
The Need for Closure is an individual characteristic which may help explain individual differences in engagement in leisure activities. Both a leisure engagement inventory and a validated Dutch version of the Need for Closure Scale were administered to a convenient sample of 1,035 young adults ages 15 to 24 years of whom 552 were female. Leisure engagement(More)
This study examines the explanatory power of an individual difference variable, Need for Closure (NFCL) for media use and preferences for specific media, genres and channels. Results of the study show that high and low NFCL youngsters do not differ in the amount of time spent on cognitive undemanding media (TV, radio, music). However, high (versus low) NFCL(More)
Squeeze tubes increasingly complement traditional packaging. But, would squeeze tubes - besides offering ease of use - also affect consumers' serving sizes? And if so, in what way? To answer these questions, we contrast the motor fluency hypothesis (i.e., bodily movements affect judgments) with the consumption monitoring hypothesis (i.e., paying attention(More)
The objective of this article is to examine the effects of using attractive peer models in advertising for 6-7 year old children. This age is important in children’s development, as children of that age are not yet fully aware of the persuasive intent of advertising, are more focused on perceptual than on cognitive information in ads and are more focused on(More)
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