Irina Nikolova

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1Nikolai Danchev
1Dobrina Tsvetkova
1Niko Benbasat
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The marketing management includes analysis of market opportunities, selection of target markets, planning, developing and implementing of marketing strategies, monitoring and result control. The object of the present study was to analyse the marketing approaches applied for non-steroidal anti-inflammatory drugs (NSAIDs) in Bulgaria. The performed SWOT(More)
The paper represents inference model that combines results from several different data sources. The model makes exclusive use of context properties as context is used to determine the mode different sources are combined. The mode of combining is dynamically set regarding both global and local characteristics of the context. This complicated combination(More)
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