Despite widespread proliferation of mobile devices providing access to a variety of advanced and data-rich services, adoption of those services remains low in most of the Western world. Thus, research related to the acceptance and use of mobile technology and services continues to develop. Traditional research in this domain has been useful for exploring… (More)
Exploring mobile device user adoption patterns and market segmentation.
Mobile data services have for almost a decade been promoted as the next crux in the mobile communications revolution. However, consumer embracement of data services has been the exception rather than the rule in most western European counties. We conducted a multi-method field study to investigate if user's perceptions of central technology acceptance items… (More)
IP-telephony has been widely characterised as a disruptive innovation that has the potential to radically change the telecommunications industry. It has been presented as a technology that can replace existing fixed-line services by offering a new convenient and lower priced service. This paper explores diffusion of IP-telephony in Denmark, focusing on… (More)
The rapid evolution of B2C e-Commerce alternative interaction channels (i.e., World Wide Web, Mobile Telephony and Digital TV) along with the continuously changing consumer behavioural patterns, has created a strong need for research tailored to the peculiarities and needs of the aforementioned emerging " distance shopping " channels. Stimulated by the… (More)
Despite the 83% mobile phone penetration rate, the Danish mobile telecommunications market has witnessed slow uptake of advanced mobile services available over GPRS and 3G. In this paper we report results from a survey of 1,103 respondents. We delineate four categories of mobile users in the Danish market based on the technology in use and explore their… (More)