Inma Rodríguez-Ardura

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Keywords: Sense of telepresence Mental imagery Thought-imagery Imagination-imagery Cognitive elaboration Narrative transportation theory a b s t r a c t Substantial multidisciplinary research has established foundational support for the consumer behaviour phenomenon that underlies the experience of telepresence within online social networks and other(More)
This paper tries to explain the temporal evolution of electronic commerce in a developed country. For this purpose, we evaluate the contribution of the size of the potential market represented by the community of Internet users to the development of electronic commerce, as well as of other determinant factors. The validation carried out, for the whole(More)
Despite the important benefits for firms of commercial initiatives on the Internet, e-commerce is still an emerging distribution channel, even in developed countries. Thus more needs to be known about the mechanisms affecting its development. A large number of works have studied firms' e-commerce adoption from technological, intraorganisational,(More)
He has authored books and chapters of academic and research books, as well as more than 30 contributions to international journals and conferences. He has also co-edited several special issues for international journals and a research book volume for Springer. Currently she is serving as the Director of the Doctoral Programme at the Internet(More)