Inma Rodríguez-Ardura

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Despite the important benefits for firms of commercial initiatives on the Internet, e-commerce is still an emerging distribution channel, even in developed countries. Thus more needs to be known about the mechanisms affecting its development. A large number of works have studied firms’ e-commerce adoption from technological, intraorganisational,(More)
This paper aims to clarify and characterize the role of flow in student’s behavioural processes in virtual learning environments. To this end, an integral model of flow in e-learning environments is proposed and tested. The empirical part of the research was based on both qualitative and quantitative techniques. The former consisted of seven in-depth(More)
Substantial multidisciplinary research has established foundational support for the consumer behaviour phenomenon that underlies the experience of telepresence within online social networks and other digital media products that provide hedonistic value. A review of major perspectives in this field provides justification of the important role mental imagery(More)
This paper tries to explain the temporal evolution of electronic commerce in a developed country. For this purpose, we evaluate the contribution of the size of the potential market represented by the community of Internet users to the development of electronic commerce, as well as of other determinant factors. The validation carried out, for the whole(More)
This paper seeks to explain why some individuals sink further into states of flow than others, and what effects flow has in the context of a virtual education environment. Our findings—gathered from both questionnaire and behavioural data—reveal that flow states are elicited by the e-learners’ senses of controlling the virtual education environment, their(More)
To date, the utilitarian benefits of online consumption have only been partially investigated. This study undertakes an exhaustive approach to fully delimit the dimensional structure related to the utilitarian motivations for online consumption. First, an in-depth literature review is carried out, in order to allow the proposal of an aprioristic base(More)