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- Publications
- Influence
A Comparison of Segment Retention Criteria for Finite Mixture Logit Models
- R. Andrews, Imran S. Currim
- Mathematics
- 1 May 2003
Despite the widespread application of finite mixture models in marketing research, the decision of how many segments to retain in the models is an important unresolved issue. Almost all applications… Expand
An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity
- R. Andrews, A. Ainslie, Imran S. Currim
- Economics
- 1 November 2002
Currently, there is an important debate about the relative merits of models with discrete and continuous representations of consumer heterogeneity. In a recent JMR study, Andrews, Ansari, and Currim… Expand
Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery
- R. Andrews, Asim M. Ansari, Imran S. Currim
- Mathematics
- 1 February 2002
A study conducted by Vriens, Wedel, and Wilms (1996) and published in Journal of Marketing Research found that finite mixture (FM) conjoint models had the best overall performance of nine conjoint… Expand
Retention of latent segments in regression-based marketing models
- R. Andrews, Imran S. Currim
- Economics
- 1 December 2003
Abstract Product design and marketing mix decisions for segmented markets depend crucially on the correct specification of marketing models used as input to these decisions. With real-world data, the… Expand
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
- Ofer Mintz, Imran S. Currim
- Business
- 1 March 2013
To increase marketing's accountability, Journal of Marketing, Marketing Science Institute, and the Institute for the Study of Business Markets have advocated development of marketing metrics and… Expand
Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy
- R. Andrews, Imran S. Currim
- Business
- 2004
Despite the dot.com shakeout, online revenues continue to increase and are projected to impose greater pressure on traditional distribution channels. However, there is a striking absence of published… Expand
You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return
- Imran S. Currim, Jooseop Lim, J. W. Kim
- Business
- 1 September 2012
Although there is literature on how top executives’ compensation influences general management decisions, relatively little is known about whether and how compensation influences advertising and… Expand
An approach for determination of warranty length
- Melvyn A. J. Menezes, Imran S. Currim
- Economics
- 1 May 1992
Abstract The use of product warranties as a competitive marketing variable has increased substantially during the past decade. Warranty length is often the most visible and marketed warranty element.… Expand
Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice
- Charles Abramson, R. Andrews, Imran S. Currim, Morgan Jones
- Economics
- 1 November 2000
Over the past two decades, validation of choice models has focused on predictive validity rather than parameter bias. In real-world validation of choice models, true parameter values are unknown, so… Expand
Modeling Marketing Dynamics by Time Series Econometrics
- K. Pauwels, Imran S. Currim, +4 authors P. Naik
- Economics
- 1 December 2004
This paper argues that time-series econometrics provides valuable tools and opens exciting research opportunities to marketing researchers. It allows marketing researchers to advance traditional… Expand