Ildefonso Grande

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We adapt the technology acceptance model (TAM) to examine the factors influencing mobile gaming adoption among ‘‘global youth.’’ Our model replaces usefulness with convenience, incorporating visual appeal and escapism as antecedents of fun, and perceived novelty and economic value as antecedents of convenience. Questionnaire surveys were conducted in the(More)
The continuously evolving lifestyles of European consumers are most noticeable in the elderly age segment, which, as a result, is drawing increasing attention from agrifood companies. The aim of this study is to perform an empirical analysis of the main determinants of food expenditure among elderly Spanish consumers, by comparing key variables reported in(More)
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