Ilaria Serra

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This study examines cross-cultural differences beliefs related to e-commerce use for Italy and the United States. We argue that for both cultures, the user's decision to make an online purchase is simultaneously influenced by a set of contrary factors. These include decision facilitators such as propensity to trust and institutional trust, and decision(More)
abstract The study examines differences in individual's privacy concerns and beliefs about government surveillance in Italy and the United States. By incorporating aspects of multiple cultural theories, we argue that for both countries, the user's decision to conduct e-commerce transactions on the Internet is influenced by privacy concerns, perceived need(More)
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