Iguácel Melero

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Although previous cause-relatedmarketing literature has examined the role of the nature of the product and the perceived fit between the product and the cause, there is no clear consensus yet regarding the effect of these variables. This study contributes to existing literature by shedding light on the role that these two key factors have on consumer(More)
OBJECTIVE To evaluate a self-measuring blood pressure (BP) monitor, the OMRON-HM 722C. DESIGN Based on the protocol of the British Hypertension Society (BHS). SETTING Urban health centre. PARTICIPANTS A sample of 120 people (69 women) excluded those with a brachial perimeter under 24 centimetres or over 32. MEASUREMENTS AND MAIN RESULTS Each subject(More)
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