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Consumer responses to service failures: Influence of procedural and interactional fairness perceptions
Abstract This study suggests that consumer responses to service failures may be influenced by perceptions of procedural and interactional fairness. Procedural fairness is operationalized as theExpand
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Medicinal Plants of the World
Medicinal plants of the world , Medicinal plants of the world , کتابخانه دیجیتالی دانشگاه علوم پزشکی و خدمات درمانی شهید بهشتی
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Medicinal Plants of the World: Chemical Constituents, Traditional, and Modern Medicinal Uses
Camellia sinensis Common Names Botanical Description Origin and Distribution Traditional Medicinal Uses Chemical Constituents Pharmacological Activities and Clinical Trials References Cannabis sativaExpand
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Lantana camara L
This is an erect, branching shrub of the VERBENACEAE family, 0.5 to 2 m high. Stems are 4-angled, armed with hooked prickles. Leaves opposite, blade ovate, 4 to 10 cm long, with coarse surfaces andExpand
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Self-Concept and Brand Preference
The basic purpose of this research is to empirically test one of the "self-evident" truths in contemporary theorizing about consumer behavior-that people go about purchasing one thing or another onlyExpand
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Mangifera indica L.
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Perceived Risk and Consumer Behavior: a Critical Review
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Medicinal Plants of the World
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Consumer Evaluations of Responses to Complaints: What′s Fair and Why
States how marketers have been traditionally advised to allow unhappy customers to voice their opinions freely, offering apologies. Suggests that theories of procedural fairness such as equity theoryExpand
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Consumer “Confusion” of Origin and Brand Similarity Perceptions
Results of a laboratory study show the similarity in physical appearance of two brands (e.g. a store brand and a national brand) is significantly related to consumer perceptions of a common businessExpand
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