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- Publications
- Influence
Consumer responses to service failures: Influence of procedural and interactional fairness perceptions
- C. Goodwin, I. Ross
- Psychology
- 1 September 1992
Abstract This study suggests that consumer responses to service failures may be influenced by perceptions of procedural and interactional fairness. Procedural fairness is operationalized as the… Expand
Medicinal Plants of the World
- I. Ross
- Geography
- Humana Press
- 2001
Medicinal plants of the world , Medicinal plants of the world , کتابخانه دیجیتالی دانشگاه علوم پزشکی و خدمات درمانی شهید بهشتی
Medicinal Plants of the World: Chemical Constituents, Traditional, and Modern Medicinal Uses
- I. Ross
- Biology
- 22 July 2014
Camellia sinensis Common Names Botanical Description Origin and Distribution Traditional Medicinal Uses Chemical Constituents Pharmacological Activities and Clinical Trials References Cannabis sativa… Expand
Lantana camara L
- I. Ross
- Biology
- 2003
This is an erect, branching shrub of the VERBENACEAE family, 0.5 to 2 m high. Stems are 4-angled, armed with hooked prickles. Leaves opposite, blade ovate, 4 to 10 cm long, with coarse surfaces and… Expand
Self-Concept and Brand Preference
- I. Ross
- Psychology
- 1971
The basic purpose of this research is to empirically test one of the "self-evident" truths in contemporary theorizing about consumer behavior-that people go about purchasing one thing or another only… Expand
Consumer Evaluations of Responses to Complaints: What′s Fair and Why
- C. Goodwin, I. Ross
- Business
- 1 February 1990
States how marketers have been traditionally advised to allow unhappy customers to voice their opinions freely, offering apologies. Suggests that theories of procedural fairness such as equity theory… Expand
Consumer “Confusion” of Origin and Brand Similarity Perceptions
Results of a laboratory study show the similarity in physical appearance of two brands (e.g. a store brand and a national brand) is significantly related to consumer perceptions of a common business… Expand