• Publications
  • Influence
General Performance on a Numeracy Scale among Highly Educated Samples
The results suggest that even highly educated participants have difficulty with relatively simple numeracy questions, thus replicating in part earlier studies that usual strategies for communicating numerical risk may be flawed.
Accommodation processes in close relationships: Theory and preliminary empirical evidence.
A theory of accommodation processes is advanced, and the results of 6 studies are reported. Accommodation refers to the willingness, when a partner has engaged in a potentially destructive act, to
Numeric, Verbal, and Visual Formats of Conveying Health Risks: Suggested Best Practices and Future Recommendations
  • I. Lipkus
  • Business
    Medical decision making : an international…
  • 1 September 2007
Best practices for conveying magnitude of health risks using numeric, verbal, and visual formats are offered and several recommendations are suggested for enhancing precision in perception of risk by presenting risk magnitudes numerically and visually.
Understanding the potential of teachable moments: the case of smoking cessation.
Research in TMs could be improved by giving greater attention to assessment of conceptually grounded cognitive and emotional variables, appropriately timed assessment and intervention, and inclusion of appropriate target and comparison samples.
Current health behaviors and readiness to pursue life‐style changes among men and women diagnosed with early stage prostate and breast carcinomas
Cancer survivors are at increased risk for developing secondary tumors, diabetes, osteoporosis, and cardiovascular disease, thus making them an important target population for health‐related
The visual communication of risk.
There is a need to ascertain the extent to which graphics and other visuals enhance the public's understanding of disease risk to facilitate decision-making and behavioral change processes.
Presenting quantitative information about decision outcomes: a risk communication primer for patient decision aid developers
Current “best practices” in communication of evidence-based numeric outcomes for developers of patient decision aids (PtDAs) and other health communication tools are summarized.
Relationships among breast cancer perceived absolute risk, comparative risk, and worries.
The extent to which women's worries about breast cancer correlate with perceptions of both absolute and comparative 10-year and lifetime risks is examined, suggesting practitioners should give careful consideration how best to combine information aboutabsolute and comparative risks.
Understanding the Role of Numeracy in Health: Proposed Theoretical Framework and Practical Insights
The authors examine practical underpinnings for targeted interventions aimed at improving such processes as a function of health numeracy and proposes six critical functions that are integrated into a theoretical framework that has implications for risk communication and medical decision-making processes.