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The Theory of Planned Behaviour and Intentions to Attend a Sport Event
In this study, the theory of planned behaviour was used to better understand consumers’ intentions to attend a sport event (i.e., hockey). The theory was also extended by including previousExpand
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The Effect of CSR of a Professional Sports Team on Team Image: The Moderating Role of CSR Fit and Team Identification
The purpose of this study was to determine a moderating effect of CSR fit and team identification in the relation between the CSR of a professional sports team and team image. A total of 310Expand
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An investigation of the psychosocial and financial factors influencing the impulse buying of sport team licensed merchandise
The importance o f diversifying revenue sources o f franchised professional sport team and collegiate sport teams have been emphasized as the financial situations o f those sport organizationsExpand
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