Hyo Geun Song

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Nowadays, social commerce has rapidly expanded to diverse industries. One of the items that has expanded rapidly seems a restaurant type of coupons at a social commerce site, which mainly composes of social commerce items. However, research has been rare conducted concerning restaurant products in a social commerce environment. In this respect, the present(More)
Lately, tourism increasingly investigates for travellers' deals in social commerce. When consumers make purchasing decisions in social commerce, they often act impulsively because social commerce is a deal-of-the-day website. However, the prior researches on the social commerce only is concerned about consumer behaviour on rational buying rather than(More)
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