Hung Kit Lui

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This paper develops and validates a theoretical extension of the Technology Acceptance Model (TAM). The extended model aims to predict and explain consumers' intentions to transact with an Internet-based business-to-consumer electronic commerce (B2C EC) system by integrating trust and risk perceptions with TAM. Trust is the foundation of commerce. Its(More)
This paper presents a theoretical extension of the Technology Acceptance Model (TAM). The extended model aims to predict and explain consumers' intentions to transact with an Internet-based business-to-consumer electronic commerce (B2C EC) system by integrating trust and risk perceptions with TAM. The proposed model (TRiTAM) was validated using data(More)
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