Hsunchi Chu

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More consumers nowadays are acting the role of resellers by taking advantage of online transactions. To unveil this fact, this article draws on a phenomenological study of consumer resale behavior in consumer-to-consumer (C2C) e-commerce. Based on literatures, we first define consumer resale behavior as “products which are resold are purchased “mainly” for(More)
  • Hsunchi Chu
  • 2010 2nd IEEE International Conference on…
  • 2010
Many consumers today sell unwanted merchandise through consumer-to-consumer e-commerce transactions. Yet consumer online resale behavior differs from the behavior of professional retailers and thus cannot be analyzed from a traditional retail perspective. Given the dearth of literature on consumer resale behavior, this exploratory research aims to identify(More)
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