• Publications
  • Influence
Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan
Electronic word of mouth (eWOM) is an important source of influence on consumer decision making, yet little is known about cross-cultural differences in both the occurrence of eWOM and theExpand
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How Political Candidates' Use of Facebook Relates to the Election Outcomes
This paper examines the relationship between political candidates' use of Facebook and their election outcomes (vote share and election success). The use of social media in political marketingExpand
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Taking a global view on brand post popularity: Six social media brand post practices for global markets
Brand post popularity positively relates to consumers’ purchase intentions, actual sales, and stock prices. Research suggests that social media posts should be vivid, practical, interesting,Expand
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Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Research and applied evidence suggest that online opinion leaders are important promoters of products and services. However, managers and firms need to choose which opinion leaders to work with andExpand
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Cytomegalovirus Infection and Treatment in Allogeneic Hematopoietic Stem Cell Transplantation: A Retrospective Study from a Single Institution in an Endemic Area
Objective: Although Cytomegalovirus (CMV) infection is a major complication after allogeneic hematopoietic stem cell transplantation (allo-HSCT), the risk factors for CMV reactivation and treatmentExpand
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Social networks and social media: Understanding and managing influence vulnerability in a connected society
Abstract Influence vulnerability has recently become a concern across society and in business. Such vulnerabilities increase as social networks are leveraged by different entities, oftentimes throughExpand
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An Evaluation of the Long-term Effects of Export Promotion on Firm Performance
This study evaluates the short and long-term impact of the Spanish program to support starting exporters. It is the first study in this area that includes outcomes from a ten year period, andExpand
Hypoxia is a crucial factor that can lead to solid tumor aggressiveness by driving multiple signaling pathways. Long non-coding RNAs (lncRNAs) respond to several extrinsic stimuli, causing changes inExpand