Hsiao-Chi Wu

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—This study investigates through perceived hedonic values the influence of two features of group-buying websites, novel curiosity and site navigation, on online consumer purchase intentions and behavior. Using GROUPON Taiwan as a case study, a web-based online questionnaire is used to collect survey data from 290 valid participants. By analyzing this(More)
A company encounters many negative social consequences and persistent problems when it adopts a specific technical structure for an information system (IS). But, why do they continue using it, not wishing to abandon it? This paper uses the functionalist explanation to interpret the contradictory phenomenon through a real case which expects to enhance work(More)
Past studies mostly suggest that virtual community be the platform especially applicable for private exchange because people express themselves through hiding their real images and identities in online interaction. On the other hand, the anonymously private opinions at cyberspace are easily cited and forwarded as public ones because of the powerful search(More)
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