Hongbin Yan

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This paper deals with Kansei evaluation focusing on consumers' psychological needs and personal taste. To do so, a preparatory study is conducted beforehand to obtain Kansei data of the products to be evaluated, in which products are assessed according to Kansei attributes by means of the semantic differential method and linguistic variables. These Kansei(More)
—This paper deals with the evaluation of Japanese traditional crafts, in which product items are assessed according to the so-called " Kansei " features by means of the semantic differential method. For traditional crafts, decisions on which items to buy or use are usually influenced by personal feelings/characteristics; therefore, we shall propose a(More)