Hong-xia Zhao

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Online shopping is a new mode in the era of e-commerce. That consumers shopping online or not is relevant with business credibility, e-commerce technology and logistics and so on.The paper analyzed the advantages and disadvantages from the consumers' point of view, and corresponding strategies are proposed to solve the problems.
This paper analyzed the basic characteristics of online trading as a form of virtual enterprise under network environment, and the shell model was proposed, in which management behavior problems about online shop was discussed. Some developmental strategies about online shop were given at the end, which as a method for the management problems of virtual(More)
The incentive implemented by e-commerce platform to improve product quality of online seller under asymmetric information is discussed. The product quality improvement of online seller will cause the quality costs, and the product quality supervision by the e-commerce platform will cause the supervision costs. As rational persons, online seller and Internet(More)
The logistics consulting project, especially the logistics supply chain consulting project, benefits the enterprise directly. Firstly, the nature and characteristics of logistics consulting service was introduced. Then, the mode was analyzed. At last, the implementation was analyzed from three dimensions of organization, management and technology, which(More)
The mathematical model of multi-enterprise allied open vehicle routing problem(MEAOVRP) is proposed in this paper, and then the coding and genetic operator based on a two-dimensional structure are put forward. At last, the genetic algorithm is verified to effectively optimize the MEAOVRP with an example.
The trust management mechanism based on seller coalition and consumer virtual community is discussed in this paper, which is verified valid by game theory. The seller tends to carry out an honest transaction because of the increased opportunity cost in the mechanism, and consumers feedback transaction information positively because of the identity of(More)
The influence path of relationship marketing on the transaction trust in e-commerce is discussed in this paper, with the net-shop reputation used as intermediate variable. Empirical analysis reveals that the communication and relationship investment in relationship marketing affect the net-shop reputation significantly, and net-shop reputation affects the(More)
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