Heung-Chang Lee

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In the global mobile advertising market, delivering relevant and personalized advertisements to potential customers has become a central issue. This research study explores the potential of personalized mobile advertising based on information that can be extracted from users' mobile phones such as the frequency of using mobile applications and the list of(More)
Online social network services have embedded social rating systems that users can evaluate and share the quality of content such as the “Like” button for Facebook. This rating system is an important mechanism in social interaction since the system can affect the degree of user connection and the spread of information sharing. Most of such(More)
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