Hessamedin Vali

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Prior research has shown that negative online reviews are more valuable than positive reviews due to differences in casual attribution for positive versus negative information such that negative reviews tend to be relatively attributed more to the product (vs. reviewer) than positive reviews. We propose that the presence of repeating purchase cues, which(More)
Online consumer review plays an important role in customers' purchase decisions. However, conflicting online reviews can confuse potential customers. As a result, he/she will take a risk of either selecting a product that is not able to satisfy their needs or not select an appropriate product. This error in purchasing can impose significant tangible and(More)
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