Henri Simula

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Crowdsourcing has been discussed both in academic and managerial articles in recent years. Despite some critical voices, the overall attitude towards crowdsourcing has been quite positive in extant literature. In this paper we want to address potential drawbacks and issue that create shadows on top of crowdsourcing. The overall purpose of this paper is to(More)
Limited attention is paid in the academic literature to how business markets and marketers have harnessed social media. The purpose of this study is to depict how companies in business markets have been using social media and what kinds of future strategic actions they have planned for it. The research is based on a literature review, six case studies and(More)
Aalto University, P.O. Box 11000, FI-00076 Aalto www.aalto.fi Author Henri Simula Name of the doctoral dissertation Management of Commercialization Case Studies of Industrial, Business-to-Business Product Innovations Publisher School of Science Unit Department of Industrial Engineering and Management Series Aalto University publication series DOCTORAL(More)
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