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The mainstream theory of choice under uncertainty in economics has been assuming that uncertainty faced by economic agents can be represented by a single probability distribution. This means that for economic agents the uncertainty they face is a known unknown, i.e., they have a perfect knowledge about it. However, as rst pointed out by Frank Knight [33],(More)
  • Metin Kozak, Nazmi Kozak, +13 authors Zaharah Mohamed Rani
INTRODUCTION As a particular subject of social or economic psychology, consumer behavior gained the attention of academia dating back However, due to growing importance in an efficient marketing and management of tourism operations, the part of its empirical investigation has gained a speedy momentum since the beginning of the new millennium and now we are(More)
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