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Consumer acceptance of online banking: an extension of the technology acceptance model
The findings of the study indicate that perceived usefulness and information on online banking on the Web site were the main factors influencing online‐banking acceptance.
Mobile banking adoption: A literature review
The findings indicate that the m-banking adoption literature is fragmented, though it commonly relies on the technology acceptance model and its modifications, revealing that compatibility, perceived usefulness, and attitude are the most significant drivers of intentions to adopt m-Banking services in developed and developing countries.
An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising
ABSTRACT The ubiquity of text messaging (SMS) based mobile communication creates new opportunities for marketers. However, the factors that induce consumers to accept mobile devices as an advertising
Factors underlying attitude formation towards online banking in Finland
The study explored the effect of different factors affecting attitude formation towards Internet banking (online banking) in Finland. The purpose of this paper is to determine those factors that
Internet banking adoption among mature customers: early majority or laggards?
Finland is a world leader in electronic banking, and over 39.8 percent of all retail banking transactions were made over the Internet in August 2000. Using the data of a large survey, we analyzed
The usage of digital marketing channels in SMEs
– The purpose of this paper is to provide insights into the utilization and goals of digital marketing, and examines factors that influence the adoption and use of digital marketing channels in SMEs.
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model
The model indicates that consumers' willingness to receive mobile advertisements to handsets is mainly driven by four factors: role of mobile medium in marketing mix; development of technology; one-to-one marketing medium; regulatory.
A conceptual model of trust in the online environment
The results suggest that the actual outcome of trust‐enhancing methods in online environments should be the development of long‐term trusted customer relationships.
An adoption model for mobile banking in Ghana
This work examines the reasons for the adoption and non-adoption of mobile banking in Ghana and finds that elitisation of technology and services can be a positive influence for adopters whilst being a negative influence forNon-adopters.
Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland
ABSTRACT Mobile phone markets are one of the most turbulent market environments today due to increased competition and change. Thus, it is of growing concern to look at consumer buying decision