Heidi D. Owens

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Almost half of U.S. hospitals now have a marketing function. This new senior level function impacts the roles, responsibilities and routines of other functions. Hospital marketing's impact on planning and public relations have been addressed. This article discusses why the transition to aggressive marketing will affect finance and how the two functions(More)
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  • Australian health review : a publication of the…
  • 1991
This paper examines two major concerns with the proposal to introduce case payment for Australian hospitals. The first relates to the potential negative impact on government budgetary outlays of an open-ended payment system based on output and the second to inherent incentives that may jeopardise quality of care. A number of options for capping payments are(More)
S OF PAPERS, 87th Annual Meeting of the Virginia Academy of Science, May 27-29, 2009, Virginia Commonwealth University, Richmond VA Aeronautical and Aerospace Sciences FROM THE EARTH TO SPACE WITH NACA/NASA. M. Leroy Spearman. NASALangley Research Center, Hampton, VA 23681 & Heidi Owens, Auburn University, Auburn, AL 36849. Leonardo da Vinci envisioned(More)
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