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As the recent travel trend has changed from package-oriented group travels to free independent travels (FIT), individual travellers are in a situation in which they have to search more information than ever before. By the nature of travel, travel information is searched out of various information sources. In recent years, social media has played an(More)
Airbnb is the peer-to-peer accommodation website and one type of sharing economy. Airbnb has a growing trend in the world. It is important to understand why guests (buyers) build trust in Airbnb and trust in the hosts (sellers). Grounded in the fit theory and trust transfer, this study investigates which characteristics of hosts and the platform have an(More)
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